Company News, New Products

Target’s Good Chemistry with Consumers

Retailer expands fragrance offerings

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By: TOM BRANNA

Editor

Target continues to expand its beauty lineup. Last year, the retailer added a K-beauty collection, a celebrity hair care line and a natural skin care brand, too. Now the retailer is launching its first fragrance brand dubbed Good Chemistry. The niche fragrance brand includes four collections inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful, and Cool and Collected. Each collection includes four unique scents that come in perfume, body sprays...

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